Give Yourself A Try

The Story of GYAT

GYAT is a sports wear brand that values progressive growth over innate high-level functional ability. Coming from a bustling city of Jakarta, the brand was born from a desire to provide active sports enthusiasts that practice within the climate with refined athleisure wear that they could have on comfortably before, during, and after any exercise.

GYAT sees exercising as a vehicle and not an end in itself. By letting this serve as our guiding principle, we aim to capture the essence of sport to the ones who dedicate themselves to it: individual improvements. Time, performance, form, strength, power -- the aim to get better is the thing that drives people to push through. This idea is at the core of how we operate and is evident in our process of designing and crafting our products. With a clear focus on yielding better results, we give acknowledgements to the needs and wants of our users. Because we only exist in the space between them and the work.

Give Yourself A Try

The gentle voice behind GYAT, the calm encouragement that pushes you through initial stages of self doubt

Get Your Act Together

The stern voice behind GYAT, the firm reminder that urges you to continue on the journey you are currently embarking

Acknowledge

Acknowledgement is a key decisive factor in order to move in the right direction. By communicating and attentively listening with the community, we can innovate and bring about the best solution/sets of solution through our product. Whether it be providing products that can withstand tropical climate or creating forms that complements your movement.

Harness

To harness is to make use of what is readily available. It does not extend to exploit, it does not take over, it is not excessive. It is part of our commitment to serve our audience while keeping ourselves in check. So that in the end, everyone (including ourselves) can harness their full potential.

Improve

This highlights the journey and process of achieving the best version of ourselves. We realize that with each product we launch, they are only iterations of what is possible. By seeking to always improve, we take on the responsibility of designing and producing the best gears imaginable.

Embody

When you embody something, you stay true to it. From everything you do to everything you think is in service to that thing. If the first three values describes what GYAT aims to achieve, embody describes a long-term vow to maintain and
uphold these values. So that our audience can put their trust in us in every aspect of what we do.

Enter Second Nature

Each stage marks an important juncture, and you will not be able to truly move to the next without achieving a full understanding of the previous. Just like the components of our lives, all these stages are interdependent of each other, and you are only able complete the journey once you gain a congruent perspective of it all. And at the instance that you do, the work will eventually enter second nature.
Easier said than done: that is true for most things. But at GYAT, we do it not because it is easy; we do it because we must.